Collecting language data ethically
Language data comes from people. Learn how to collect text and speech with real consent, fair pay, privacy and fair representation, and how to give back.
In 60 seconds
Collecting language data ethically
Language data comes from people. Learn how to collect text and speech with real consent, fair pay, privacy and fair representation, and how to give back.
Six principles
| Principle | What it means in practice |
|---|---|
| Informed consent | Explain in the person's own language, in simple words, what you collect, why, who will use it, for how long, and whether it will be public. Let them ask questions. Record their agreement. |
| Freedom to say no | No pressure from employers, teachers or village leaders. Saying no, or stopping halfway, has no penalty. |
| Fair pay | Pay fairly for people's time and skill, on time, in a way that works for them. Transcribers and reviewers are skilled workers. |
| Privacy | Collect only what you need. Remove names, phone numbers, addresses and ID numbers. Store data securely and limit who can see it. |
| Representation | Include different regions, dialects, genders, ages and backgrounds, and say who is missing. |
| Community benefit | Share results back, credit contributors, and where possible release data and tools the community can use. |
A consent process that works
- 1
Plan with the community
Talk to local groups, teachers or language organisations before you start. Ask what they want out of it. - 2
Explain clearly
Use the local language, speak it aloud as well as writing it, and use examples. Give people time. - 3
Ask for each use
Separate choices: use for research, use in a product, public release, voice cloning. People may say yes to some and no to others. - 4
Record and store consent
Keep a record of who agreed to what and when, linked to their data by an ID, not by their name in the file. - 5
Honour withdrawal
Give a simple way to withdraw, and a real process to remove their data from future versions.
Dialects and fairness
- Scraping community content without asking
- Paying volunteers nothing because "it is for a good cause"
- One consent form in English, signed in a hurry
- Keeping everything, forever, just in case
- Asking first and agreeing the purpose together
- Paying fairly and on time, and crediting contributors
- Consent explained in the local language, with separate choices
- Collecting only what is needed and deleting what is not
Giving back
- Share a summary of what you built, in the community's language.
- Credit contributors and partner organisations, if they want to be credited.
- Release data or models under an open licence where contributors agreed to it.
- Make sure the product actually serves the people whose language it learned from.
Watch and read more
Lab
A one-page consent form and a short collection plan for a small speech or text project.
The problem
Imagine you will collect 100 short voice recordings of everyday sentences in one Indian language, to test speech recognition for a farmers' helpline.
- Write a one-page consent form in simple English (it would be translated and read aloud). Include: who you are, why you collect, what you collect, how it is stored, who can use it, how long you keep it, payment, and how to withdraw.
- Add separate tick boxes for: use in testing, use in training, public release, and voice cloning (you may decide not to offer this one; say why).
- Write a short plan: which districts, dialects, genders and age groups; how you will reach them; how you will pay.
- List three risks to contributors and how you reduce each one.
Do not collect any real data for this lab. It is a design exercise.
You are done when
Hard questions
Try to answer before you reveal. If you can answer these, you understood the lesson.
Q1A funder wants your speech dataset released publicly, but several contributors did not agree to public release. What do you do?Reveal
Respect the consent. Release only recordings from people who agreed to public release, and keep the others under the terms they agreed to. Explain this to the funder, and plan consent choices before collection in future. Changing the terms afterwards without asking again would break trust and may break the law.
Q2Why can paying contributors much more than local wages also be a problem?Reveal
Very high pay can make it hard for people to say no or to withdraw, which weakens free consent. It can also cause conflict in the community. Pay should be fair and respectful of people's time and skill, agreed with community partners, and never used as pressure.
Questions people ask
Is a signature on a form enough for consent?
Not on its own. Consent must be informed: the person must understand what they agree to. Explain aloud in their language, allow questions, and give separate choices for different uses. The form records the agreement; it does not create understanding.
How much should I pay contributors?
There is no single rule. Consider local wages, the time and skill involved, and travel or data costs. Ask community partners what is fair. Do not pay so much that people feel they cannot say no, and never pay so little that it is exploitation.
Can I use WhatsApp group messages as language data?
Not without the consent of the people who wrote them. Private messages contain personal data and were not shared for AI training. Ask for data directly, with clear consent, instead.
What if someone withdraws after I trained a model?
Remove their data from your dataset and from future training runs, and say in your consent form what you can and cannot undo. Removing data from an already trained model is hard, so be honest about this before people agree.
Lesson test
5 questions. Get 3 right (60%) to pass and complete this lesson.